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Tuesday
, April 17
7:00am
Registration
Lobby
7:30am
Networking Breakfast (Presented by Edelman) (CMO attendees only)
19th Floor
Brands Love Creators Speed-Dating Breakfast (Presented by Walt Disney Studios)
Metropolitan Breakout (3rd Floor)
Anllelic Lozada • Lizza Monet Morales
8:25am
CMO Introduction
19th Floor
Claudia Romo Edelman
8:30am
Welcome Remarks By Manny Ruiz and Joe Uva
19th Floor
Manny Ruiz
8:35am
Influencer Latinos Endorsing Change
19th Floor
Kety Esquivel • Claudia Romo Edelman • Oscar Fajer • Sarah Vander Wal
9:00am
Why Connecting with a Deeper Sense of Purpose is the Key to Success
Jr. Ballroom A/B (5th Floor)
Kira Vilanova
9:10am
What Latinos Are Saying About Trust in America
19th Floor
Richard Edelman
9:50am
Hispanic Marketing Roundtable: Industry Evolution and Trends of 2018
19th Floor
Lauren Wesley Wilson • Jonathan Guerin • Hector Muñoz • Enrique Santos • Oscar Suris
10:00am
Official Kick Off of Hispanicize U (Presented by HP)
Jr. Ballroom A/B (5th Floor)
Elements of Design: Visualizing Your Brand (& Media Kit!) (Presented by DiMe Media)
Plaza 2 (5th Floor)
Amanda Taylor • Anthony Loyola • Rachel Matos • JennyLee Molina • Johanna Voss
10:10am
Microsoft Keynote: The World Is Your Platform
Jr. Ballroom A/B (5th Floor)
Diego Rejtman
10:45am
Invisible: A Reality Check on Latinos in Corporate America
19th Floor
Steven Wolfe Pereira
10:50am
Acting 101: Ready, Set, Action!
Metropolitan Breakout (3rd Floor)
Anu Gunn • Julissa Calderon • Melissa Carcache • Fabian Castaneda • Jairo Orozco
11:00am
A Fun Guide to Starting Your Career in the Political Minefield of Washington
Jr. Ballroom A/B (5th Floor)
David Duckenfield • Mary Ann Gomez Orta • Estuardo Rodriguez
Is this a Trap? The Genre That’s Taking Over Latin Music (Presented by LaMúsica)
North Pre-Function - The Music Lounge) (3rd Floor)
AnaRosa Santiago • Brray • Alberto de León • Elias de León
Live Streams. Threads. Stories: Native Social Media Journalism
Plaza 4/5 (5th Floor)
Fernando Hurtado • Melissa Fajardo Krasovsky • Silvia Salgado • Miguel Martinez Valle
11:15am
The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously
19th Floor
Kety Esquivel • Joanna Lane • Amber Seikaly • Martin Stier
11:45am
Grab & Go Lunch
Exhibit HalL (3rd Floor)
11:55am
Lunch (Presented by Toyota) (CMO attendees only)
19th Floor
12:45pm
The 7 Virtues: Making Brand Connection in Financial Services
19th Floor
Colin McConnell
1:00pm
LeJuan James Latinovator Award Presentation (Presented by Microsoft)
Metropolitan Breakout (3rd Floor)
LeJuan James
So You Think You Wanna Be a Digital Content Creator? Here's the truth
Jr. Ballroom A/B (5th Floor)
Zain Deane • Sebastian Gómez • Espe Hernandez • Lizza Monet Morales
Facts First: Holding The White House Accountable (Presented by CNN)
Plaza 4/5 (5th Floor)
Ramón Escobar • Boris Sanchez • Antoine Sanfuentes
1:35pm
Mixed Reality: The Future of Content Has Arrived! - Presented by Microsoft
19th Floor
Cathy Hack • Lourdes Orive
1:55pm
Foodies: Delicious or Just Good Lighting? (Presented by Hispanic Kitchen)
Jr. Ballroom C (5th Floor)
Alvaro Hernandez • Chef Ingrid Hoffman • Chef Ronaldo Linares • Chef Ana Quincoces • Maria Sierra
2:00pm
Marketing Pros Offer Sage Advice You'll NEVER Hear in the Classroom
Jr. Ballroom A/B (5th Floor)
Bill Gato • Carlos Correcha-Price • Rosanna Fiske • Annette Gonzalez-Malkin
2:15pm
CVS y Más: Growth through Hispanic Initiatives
19th Floor
Lenny Marrero • Vince Urrutia
2:20pm
#NoFilter: Shooting & Lighting Techniques for Storytelling
Plaza 4/5 (5th Floor)
Yesi Flores • Manny Hernandez • Bonnie Rodriguez • Andy Ryan
#Prupárate: How Authentic Storytelling Opens People’s Heart to Financial Content (Presented by Prudential)
Metropolitan Breakout (3rd Floor)
Zeida Camacho • Alexandra Ramirez • Marcelina Santiago • Silvia Tergas • Natalie Torres-Haddad
2:55pm
Latinos Hallmark: The Evolution – not the Revolution – of a Brand
19th Floor
Carlos Ayala
3:30pm
Going the Entrepreneur Route: From idea to Exit (presented by Rokk3r
Jr. Ballroom A/B (5th Floor)
Germán Montoya
Fortalece y Monetiza Tu Plataforma Digital (Presented by Buena Vida Media)
Plaza 4/5 (5th Floor)
Andreina Barroso • Jaime Cardona • Sandra Felisa • Janie Flores • Vicente Pimienta • Caroline Soto • Silvia Vega
LIVE Performance: LADAMA
North Pre-Function - The Music Lounge) (3rd Floor)
HAPPY HOUR drinks & appetizers (Presented by Edelman)
North Pre-Function - The Music Lounge) (3rd Floor)
3:35pm
Yes, Pigs Can Fly: The Chicarrones Story
19th Floor
Jose Luis Prado
4:15pm
LMAO: Staying In Character
Metropolitan Breakout (3rd Floor)
Erika De La Vega • Eddie G • Jenny Lorenzo • Oscar Marten • J. Valentino
Reality Check: Journalists Spill the Beans on the State of the Industry from an Employment Perspective
Jr. Ballroom A/B (5th Floor)
Rick Jervis • Michelle Morgante • Yvonne H. Valdez,
Latina Journalists in the Era of #MeToo
Plaza 4/5 (5th Floor)
Gloria Ordaz • Lorraine Cáceres • Jennifer Marcial Ocasio • Veronica Villafane
4:30pm
Johnnie Walker: Inspiring America to Keep Walking
19th Floor
Stephanie Jacoby • Franke Rodriguez
5:05pm
AI Demystified: How AI Is Already In Our Everyday Lives (Presented by Microsoft)
Metropolitan Breakout (3rd Floor)
Fabio Scopeta
5:15pm
Rosetta Stone: Digital Strategies That Work in Hispanic Marketing
19th Floor
César Taveras
7:00pm
Opening Reception (Presented by AARP)
Estefan Kitchen
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Hispanicize 2018
Apr 16
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19, 2018
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, April 18
Thursday
, April 19
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JW Marriott Marquis Miami, Miami, FL, United States
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19th Floor
Estefan Kitchen
Exhibit HalL (3rd Floor)
Jr. Ballroom A/B (5th Floor)
Jr. Ballroom C (5th Floor)
Lobby
Metropolitan Breakout (3rd Floor)
North Pre-Function - The Music Lounge) (3rd Floor)
Plaza 2 (5th Floor)
Plaza 4/5 (5th Floor)
TBA
TV Room/19th Floor
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