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Tuesday, April 17
 

7:00am

Registration Lobby

7:30am

Networking Breakfast (Presented by Edelman) (CMO attendees only) 19th Floor Brands Love Creators Speed-Dating Breakfast (Presented by Walt Disney Studios) Metropolitan Breakout (3rd Floor)Anllelic Lozada • Lizza Monet Morales

8:25am

CMO Introduction 19th FloorClaudia Romo Edelman

8:30am

Welcome Remarks By Manny Ruiz and Joe Uva 19th FloorManny Ruiz

8:35am

Influencer Latinos Endorsing Change 19th FloorKety Esquivel • Claudia Romo Edelman • Oscar Fajer • Sarah Vander Wal

9:00am

Why Connecting with a Deeper Sense of Purpose is the Key to Success Jr. Ballroom A/B (5th Floor)Kira Vilanova

9:10am

What Latinos Are Saying About Trust in America 19th FloorRichard Edelman

9:50am

Hispanic Marketing Roundtable: Industry Evolution and Trends of 2018 19th FloorLauren Wesley Wilson • Jonathan Guerin • Hector Muñoz • Enrique Santos • Oscar Suris

10:00am

Official Kick Off of Hispanicize U (Presented by HP) Jr. Ballroom A/B (5th Floor) Elements of Design: Visualizing Your Brand (& Media Kit!) (Presented by DiMe Media) Plaza 2 (5th Floor)Amanda Taylor • Anthony Loyola • Rachel Matos • JennyLee Molina • Johanna Voss

10:10am

Microsoft Keynote: The World Is Your Platform Jr. Ballroom A/B (5th Floor)Diego Rejtman

10:45am

Invisible: A Reality Check on Latinos in Corporate America 19th FloorSteven Wolfe Pereira

10:50am

Acting 101: Ready, Set, Action! Metropolitan Breakout (3rd Floor)Anu Gunn • Julissa Calderon • Melissa Carcache • Fabian Castaneda • Jairo Orozco

11:00am

A Fun Guide to Starting Your Career in the Political Minefield of Washington Jr. Ballroom A/B (5th Floor)David Duckenfield • Mary Ann Gomez Orta • Estuardo Rodriguez Is this a Trap? The Genre That’s Taking Over Latin Music (Presented by LaMúsica) North Pre-Function - The Music Lounge) (3rd Floor)AnaRosa Santiago • Brray • Alberto de León • Elias de León Live Streams. Threads. Stories: Native Social Media Journalism Plaza 4/5 (5th Floor)Fernando Hurtado • Melissa Fajardo Krasovsky • Silvia Salgado • Miguel Martinez Valle

11:15am

The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously 19th FloorKety Esquivel • Joanna Lane • Amber Seikaly • Martin Stier

11:45am

Grab & Go Lunch Exhibit HalL (3rd Floor)

11:55am

Lunch (Presented by Toyota) (CMO attendees only) 19th Floor

12:45pm

The 7 Virtues: Making Brand Connection in Financial Services 19th FloorColin McConnell

1:00pm

LeJuan James Latinovator Award Presentation (Presented by Microsoft) Metropolitan Breakout (3rd Floor)LeJuan James So You Think You Wanna Be a Digital Content Creator? Here's the truth Jr. Ballroom A/B (5th Floor)Zain Deane • Sebastian Gómez • Espe Hernandez • Lizza Monet Morales Facts First: Holding The White House Accountable (Presented by CNN) Plaza 4/5 (5th Floor)Ramón Escobar • Boris Sanchez • Antoine Sanfuentes

1:35pm

Mixed Reality: The Future of Content Has Arrived! - Presented by Microsoft 19th FloorCathy Hack • Lourdes Orive

1:55pm

Foodies: Delicious or Just Good Lighting? (Presented by Hispanic Kitchen) Jr. Ballroom C (5th Floor)Alvaro Hernandez • Chef Ingrid Hoffman • Chef Ronaldo Linares • Chef Ana Quincoces • Maria Sierra

2:00pm

Marketing Pros Offer Sage Advice You'll NEVER Hear in the Classroom Jr. Ballroom A/B (5th Floor)Bill Gato • Carlos Correcha-Price • Rosanna Fiske • Annette Gonzalez-Malkin

2:15pm

CVS y Más: Growth through Hispanic Initiatives 19th FloorLenny Marrero • Vince Urrutia

2:20pm

#NoFilter: Shooting & Lighting Techniques for Storytelling Plaza 4/5 (5th Floor)Yesi Flores • Manny Hernandez • Bonnie Rodriguez • Andy Ryan #Prupárate: How Authentic Storytelling Opens People’s Heart to Financial Content (Presented by Prudential) Metropolitan Breakout (3rd Floor)Zeida Camacho • Alexandra Ramirez • Marcelina Santiago • Silvia Tergas • Natalie Torres-Haddad

2:55pm

Latinos Hallmark: The Evolution – not the Revolution – of a Brand 19th FloorCarlos Ayala

3:30pm

Going the Entrepreneur Route: From idea to Exit (presented by Rokk3r Jr. Ballroom A/B (5th Floor)Germán Montoya Fortalece y Monetiza Tu Plataforma Digital (Presented by Buena Vida Media) Plaza 4/5 (5th Floor)Andreina Barroso • Jaime Cardona • Sandra Felisa • Janie Flores • Vicente Pimienta • Caroline Soto • Silvia Vega LIVE Performance: LADAMA North Pre-Function - The Music Lounge) (3rd Floor) HAPPY HOUR drinks & appetizers (Presented by Edelman) North Pre-Function - The Music Lounge) (3rd Floor)

3:35pm

Yes, Pigs Can Fly: The Chicarrones Story 19th FloorJose Luis Prado

4:15pm

LMAO: Staying In Character Metropolitan Breakout (3rd Floor)Erika De La Vega • Eddie G • Jenny Lorenzo • Oscar Marten • J. Valentino Reality Check: Journalists Spill the Beans on the State of the Industry from an Employment Perspective Jr. Ballroom A/B (5th Floor)Rick Jervis • Michelle Morgante • Yvonne H. Valdez, Latina Journalists in the Era of #MeToo Plaza 4/5 (5th Floor)Gloria Ordaz • Lorraine Cáceres • Jennifer Marcial Ocasio • Veronica Villafane

4:30pm

Johnnie Walker: Inspiring America to Keep Walking 19th FloorStephanie Jacoby • Franke Rodriguez

5:05pm

AI Demystified: How AI Is Already In Our Everyday Lives (Presented by Microsoft) Metropolitan Breakout (3rd Floor)Fabio Scopeta

5:15pm

Rosetta Stone: Digital Strategies That Work in Hispanic Marketing 19th FloorCésar Taveras

7:00pm

Opening Reception (Presented by AARP) Estefan Kitchen