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Tuesday, April 17 • 9:50am - 10:30am
Hispanic Marketing Roundtable: Industry Evolution and Trends of 2018

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Weird.  Mean.  Painful.  2017 was arguably one of the strangest years in American history for the Latino community and a rash of unprecedented headlines – and even natural catastrophes – made it particularly tough for Hispanic brands to navigate. In this brands town hall we’ll look at how cultural and political trends are impacting Hispanic brands as well as predictions for Hispanic advertising in 2018 and beyond across a variety of key topics and industries.
 
In this session, you’ll learn:
 
A year after the Trump presidency, how have the rules of Hispanic and multicultural marketing changed or been impacted by the constant headlines against the Latino community, the war against DACA, Puerto Rico, etc…?
 
What brands are standing out for their unwavering support of the Latino – and immigrant – communities and why you think their work makes them particularly stand out?
 
This past year several brands went out of their way – P&G, among them – to affirm the importance of Hispanic Market segmentation and even about the commitment to work with agencies owned by executives from diverse backgrounds.  Where has this development impacted the ongoing Total Market debate?
 
- How is your brand spending this year across U.S. Hispanic TV, radio, digital/social?  Let’s review each category and tell us if your company is going to spend higher, lower or flat compared to 2017.
 
- What is your view towards the TV ratings and programming wars between Telemundo, Univision, etc…?  How are the TV networks faring in your opinion, what are they being smart about and where do you think they need to do better?
 
- Switching to social media.  Which social media strategies and tactics do you think are resonating with Hispanic brands – including yours - right now the most and which ones do you think are not?
 
- Other than the public affairs topics we discussed earlier, what are the top cultural trends Hispanic marketers are most paying attention to this year?  

- Who are the Latino trend-setters that brands most admire this year in music, film and culture?

Moderators
avatar for Lauren Wesley Wilson

Lauren Wesley Wilson

President and CEO, ColorComm, Inc.
Lauren currently serves as President and CEO of ColorComm, Inc., which houses ColorComm Network, ColorComm Conference, and ColorComm Media Group and Men of Color in Communications (MCC). Lauren is also a Contributor to Forbes and has a column which covers women of color in business... Read More →

Speakers
avatar for Jonathan Guerin

Jonathan Guerin

Senior Public Relations Manager and Spokesman, United Airlines
Jonathan Guerin is United Airlines’ Senior Public Relations Manager and Spokesman with more than 15 years of proven experience in media relations, public affairs and strategic corporate communications. He believes in connecting United Airlines’ customers and employees to the moments... Read More →
avatar for Hector Muñoz

Hector Muñoz

CMO, Church’s Chicken
A seasoned restaurant-industry veteran who’s proud to be chicken – Hector A. Munoz brings undeniable energy and a lifelong passion for building unforgettable brand experiences to Church’s Chicken®.He’s spent more than 25 years in the quick service restaurant business, not... Read More →
avatar for Enrique Santos

Enrique Santos

Chairman and Chief Creative Officer iHeartLatino, iHeartLatino
Enrique Santos is the Chairman and Chief Creative Officer of iHeartLatino. He heads iHeartMedia's Latin direction and strategy. His daily signature morning show is syndicated nationally via Premiere Networks and airs live from iHeart's Miami station TÚ 94.9.Born to Cuban parents... Read More →
avatar for Oscar Suris

Oscar Suris

Head of Corporate Communications, ‎, Wells Fargo & Company
As Wells Fargo’s head of Corporate Communications, Oscar Suris is the public relations counsel to Wells Fargo management and the company’s 90+ businesses. He directs the company’s media relations and internal communications, overseeing a team of over 400 communicators who serve... Read More →


Tuesday April 17, 2018 9:50am - 10:30am
19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA

Attendees (17)