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Tuesday, April 17 • 11:15am - 11:55am
The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously

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In what has become known as a potential watershed moment for diversity and inclusion in the marketing industry, two years ago HP challenged themselves and their agencies to significantly increase the number of women and US minorities in top creative and strategic planning roles on our account.  Today, more brands and organizations like the USAA and Verizon, among others, are following HP's lead, forcing agencies to pay attention - and change.  In this session, panelists will look at the D&I mandate standard HP created and see how this revolutionary approach is continuing to help an industry take serious account and action about its severe diversity problem.  
Moderators
avatar for Kety Esquivel

Kety Esquivel

Executive Vice President – US Hispanic Consumer and Tech Practice, Edelman Miami
Kety Esquivel has over two decades of experience working with clients in the United States, Canada, Latin America, Asia, Africa and Europe. She is an EVP at Edelman Miami leading the firm's Hispanic Center of Excellence and the Brand team, which includes Consumer, Tech & Tourism clients.Her... Read More →

Speakers
avatar for Joanna Lane

Joanna Lane

VP, Talent Engagement & Inclusion, Publicis
Joanna has made her career as a talent engagement professional over the last 15 years. She brings a global perspective from experience in both the advertising and communications industry as well as the non-profit sector both the US and Latin America. As part of the Talent Engagement... Read More →
avatar for Amber Seikaly

Amber Seikaly

Vice President, Corporate Communications, USAA
Amber Seikaly is Vice President of Corporate Communications for USAA. She joined in June 2016 and her responsibilities include: Strategy, Reputation, Employee/Internal Communications, Crisis Management, Business Communications and External Media Communications. In addition, she is... Read More →
avatar for Martin Stier

Martin Stier

Global Head of HR, Printing Business and Marketing & Communications, HP Inc.
Martin Stier is the Global Head of Human Resources (HR) for the Printing Business at HP Inc. He is also the Global Head of HR for the Marketing Function. In these roles he partners directly and provides strategic HR support to the President of the Printing Business, Enrique Lores... Read More →

Tuesday April 17, 2018 11:15am - 11:55am
19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA
  CMO, Panel

Attendees (16)