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Tuesday, April 17 • 4:30pm - 5:15pm
Johnnie Walker: Inspiring America to Keep Walking

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This session will prove that the most powerful messages are always ones of hope, unity and optimism.  In 2016, around the most controversial Presidential Election in history, Johnnie Walker issued a celebration of the progress of Latinos in America and, in so doing, inspired an entire nation to “Keep Walking”.  Launching brave new takes on the song “This Land Is Your Land” on the night of the Election itself and on Inauguration Day, the brand reignited volume sales, saw transformative growth in both Value & Volume Share, drove incredible shifts in brand equity and powerfully staked its place in culture.  Join us for this inspirational story of progress.

Speakers
avatar for Stephanie Jacoby

Stephanie Jacoby

Vice President, Johnnie Walker
Stephanie Jacoby is the Vice President of Johnnie Walker at Diageo North America. As a member of the executive leadership team, Stephanie leads business strategy, creative development, partnerships and portfolio management for Johnnie Walker, the world’s most valuable whisky brand... Read More →
avatar for Franke Rodriguez

Franke Rodriguez

Partner and CEO, Anomaly
Franke Rodriguez is a Partner at Anomaly.In his current role as the CEO of both Anomaly New York and Toronto, he works closely with the leadership teams in both offices to drive business growth, deliver disruptive work for ambitious clients, strengthen the agency’s culture and... Read More →


Tuesday April 17, 2018 4:30pm - 5:15pm
19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA

Attendees (12)