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Tuesday, April 17 • 2:20pm - 3:05pm
#Prupárate: How Authentic Storytelling Opens People’s Heart to Financial Content (Presented by Prudential)

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Let’s face it. Very few Latinos like to discuss their financial issues. It’s up to influencers like you to inform your followers with easy-to-understand content and solutions. Come hear from financial industry professionals who are on the frontlines, developing best practices to break through long-held barriers and draw in audiences. They’ll also share a few tips on how to create content for financial services firms. Don’t miss this lively presentation and panel discussion. Tags: @Prudential #Prupárate #PruPact.

Moderators
avatar for Zeida Camacho

Zeida Camacho

Director, Strategy & Planning, Prudential Financial
A proud Latina mother of two girls, obsessed with brand building, TED talks, parenting, culture and Cafecito Cubano. For the past four years, Zeida Camacho has been director, strategy and planning, Brand Marketing and Advertising at Prudential Financial. Her work is to inspire audiences... Read More →

Speakers
avatar for Alexandra Ramirez

Alexandra Ramirez

Content Creator/Influencer, Living Money Wise
Financial Expert of “Despierta America” Univision. Founder of Livingmoneywise.com and the Creator of FINANCIALLYFITLATINA®, the only financial movement for women. Recognized in the The Huffington Post as "Woman of Impact 2017", “Best Latina Business Influencer USA 2016... Read More →
avatar for Marcelina Santiago

Marcelina Santiago

Content Creator/Influencer, Ahorrar Mas
Dr. Marcelina Santiago was a professor of Chemistry who always took in interest in finance. In 2004 she joined a mortgage broker company. After two years, she applied the knowledge learned and started investing in real estate. That also led her to start investing in stocks and other... Read More →
avatar for Silvia Tergas

Silvia Tergas

Financial Professional, Prudential Financial
Silvia Tergas joined the financial services industry in 2011, following a successful career in corporate finance.  Silvia is a strong advocate for financial education, for overall financial wellness and empowerment.  When you ask Silvia what she enjoys most about her role as a Financial... Read More →
avatar for Natalie Torres-Haddad

Natalie Torres-Haddad

Content Creator/Influencer, Financially Savvy Latina
Bio- Natalie Torres-Haddad an Award Winning Author of Financially Savvy in 20 minutes. A TEDx Speaker, workshop facilitator, a real estate investor and professional speaker for Financial Literacy. Born in El Salvador, raised in Inglewood she was surrounded by those facing permanent... Read More →


Tuesday April 17, 2018 2:20pm - 3:05pm
Metropolitan Breakout (3rd Floor) JW Marriott Marquis Miami, Miami, FL, USA

Attendees (11)