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Wednesday, April 18 • 9:50am - 10:30am
Aflac: The World Needs More Storytellers: How to Unlock the Potential of Your Unique Story

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Crafting stories is the primary way we can make sense of the world and our place in it. This session explores how to elevate storytelling by looking at how some of our most influential modern icons and brands—Beyoncé, Taylor Swift, Steve Jobs—have taken their cues from historical figures to create meticulous personal stories, and how storytelling can positively impact communication across cultures.In this session you will learn how to:· Tap into your unique sources of wonder, wisdom, and delight· Understand the storytelling strategies behind some of the world’s most powerful brands· Distribute stories so they have staying power and reach in the digital age· Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs

avatar for Catherine Hernandez-Blades

Catherine Hernandez-Blades

Senior Vice President, Chief Brand and Communications Officer, Aflac
Catherine Hernandez-Blades is responsible for Advertising, Brand Strategy, Cause Marketing, Sponsorships and Social Media. She also leads the Corporate Communications department, including the company’s corporate social responsibility program, Internal Communications, Field Force... Read More →
avatar for Alexander Jutkowitz

Alexander Jutkowitz

CEO, Hill+Knowlton Strategies U.S
Alexander Jutkowitz is one of the leading evangelists for the shift in marketing and communications toward impactful, integrated content marketing and strategy. The pioneering work of GROUP SJR, which Jutkowitz co-founded, demonstrates that brands who tell their own stories innovate... Read More →

Wednesday April 18, 2018 9:50am - 10:30am EDT
19th Floor