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Wednesday, April 18 • 10:40am - 11:55am
Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing in the U.S.

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Intro: An Inside Look at Telemundo’s 2018 FIFA World Cup RussiaTM Plans

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, will present a Keynote Panel discussion during the CMO & Diversity Summit that will provide the audience with details and highlights of the network's plans around the biggest, most anticipated sporting event in the world.


Hispanics exude passion, and there’s nothing we get more passionate about than our deportes.  During a World Cup year and with record ratings, revenue and merchandise sales coming from the Latin market, no sports enterprise can afford to ignore this burgeoning demographic.  Today you will hear firsthand from experts across professional leagues, teams, apparel companies and media networks how Latinos are playing an increasingly-critical role in the future of their endeavors, and learn best practices on how to engage them.

avatar for Mike Valdes- Fauli

Mike Valdes- Fauli

President & CEO, Pinta
An award-winning marketing executive with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta. He runs one of the fastest-growing agencies in the country, with clients such as Amazon, beIN SPORTS, Florida Blue, McCormick, National Geographic... Read More →

avatar for Michelle Bella

Michelle Bella

Vice president of Sales and Consumer Marketing, ESPN Deportes
Michelle Bella is a media industry veteran with over 20 years of experience, setting strategy and steering marketing teams across multiple platforms within top media companies. Bella is ESPN’s Vice President, Sales and Consumer Marketing for ESPN Deportes. In her role, she leads... Read More →
avatar for Antonio Briceno

Antonio Briceno

Managing Director US & Canada, beIN SPORTS
avatar for Edwin Gotay

Edwin Gotay

Sr. Director, Hispanic Marketing, NASCAR
As Sr. Director, Hispanic Marketing at NASCAR, Edwin Gotay is responsible for developing integrated marketing strategies designed to reach and engage Hispanic audiences as part of an effort to expand the sport’s fan base. He works closely with industry partners, including broadcast... Read More →
avatar for Surf Melendez

Surf Melendez

Managing Director of Creative, Miami Dolphins
avatar for Eli Velazquez

Eli Velazquez

EVP, Programming, Production & Content, Telemundo Deportes
Eli Velazquez is Executive Vice President of Programming Production and Content for Telemundo Deportes. Working closely with NBC Sports, he leads the division’s sports programming, acquisitions and production, as well as coordinating resources between existing production capabilities... Read More →

Wednesday April 18, 2018 10:40am - 11:55am EDT
19th Floor