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Hispanicize 2018 has ended
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Wednesday, April 18 • 3:00pm - 3:45pm
McDonald's: Building Brand Reputation and Driving Traffic Among Hispanic Consumers

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In this session, Nathaly Renderos, Brand PR & Reputation Supervisor at McDonald's and Carla Zappala, Boden, will share insights from their recent communications campaign Síganme Los Buenos, aimed at building brand reputation and driving sales lift among Hispanic consumers. Learn how the brand built a national strategy with a strong hyperlocal execution.

Speakers
avatar for Nathaly Renderos

Nathaly Renderos

Brand PR & Reputation Supervisor, McDonald's
Nathaly serves as Communications Supervisor of Brand PR and Reputation for McDonald’s USA. In this role, Nathaly is responsible for developing and managing communications programs and PR campaigns that support McDonald's business and brand reputation with reach across its multicultural... Read More →
avatar for Carla Zappala

Carla Zappala

Senior Associate, Boden
Carla is a Senior Associate at BODEN. In her role, Carla is responsible for developing and leading multicultural strategies for McDonald’s that drive conversation and build brand advocacy among U.S. Hispanic media and consumers.At Boden, Carla has also managed and executed community... Read More →


Wednesday April 18, 2018 3:00pm - 3:45pm
Jr. Ballroom C (5th Floor) JW Marriott Marquis Miami, Miami, FL, USA

Attendees (22)