Hispanicize 2018: Grid

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North Pre-Function - The Music Lounge) (3rd Floor)	TBA

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Music Q&A with FONSECA 2:30pm - 3:00pm

Cuban Singer-Songwriter DIANA FU... 3:00pm - 3:30pm

Hispanicize 2018 "Pre-Treat” Day 8:00am - 5:00pm

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19th Floor	Estefan Kitchen	Exhibit HalL (3rd Floor)	Jr. Ballroom A/B (5th Floor)	Jr. Ballroom C (5th Floor)	Lobby	Metropolitan Breakout (3rd Floor)	North Pre-Function - The Music Lounge) (3rd Floor)	Plaza 2 (5th Floor)	Plaza 4/5 (5th Floor)

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Networking Breakfast (Presented by Edelman) (CMO atte... 7:30am - 8:20am

CMO Introduction 8:25am - 8:30am

Welcome Remarks By Manny Ruiz and Joe Uva

Influencer Latinos Endorsing Change 8:35am - 9:10am

What Latinos Are Saying About Trust in Ame... 9:10am - 9:50am

Hispanic Marketing Roundtable: Industry Ev... 9:50am - 10:30am

Invisible: A Reality Check on La... 10:45am - 11:15am

The Moral Imperative: How Brands Are Forci... 11:15am - 11:55am

Lunch (Presented by Toyota) (CMO attendees only) 11:55am - 12:45pm

The 7 Virtues: Making Brand Connection in Financial S... 12:45pm - 1:35pm

Mixed Reality: The Future of Content Has A... 1:35pm - 2:15pm

CVS y Más: Growth through Hispanic Initiat... 2:15pm - 2:55pm

Latinos Hallmark: The Evolution – not the... 2:55pm - 3:35pm

Yes, Pigs Can Fly: The Chicarrones Story 3:35pm - 4:15pm

Johnnie Walker: Inspiring America to Keep Walkin... 4:30pm - 5:15pm

Rosetta Stone: Digital Strategie... 5:15pm - 5:45pm

Opening Reception (Presented by AARP) 7:00pm - 10:00pm

Grab & Go Lunch 11:45am - 12:45pm

Why Connecting with a Deeper Sense of Purpose is... 9:00am - 9:45am

Official Kick Off of Hispanicize U (Presented by...

Microsoft Keynote: The World Is Your Platform 10:10am - 11:00am

A Fun Guide to Starting Your Career in the Polit... 11:00am - 11:45am

So You Think You Wanna Be a Digital Content Creator? Here's the... 1:00pm - 2:00pm

Marketing Pros Offer Sage Advice You'll NEVER Hear in the Classr... 2:00pm - 3:00pm

Going the Entrepreneur Route: From idea to Exit... 3:30pm - 4:15pm

Reality Check: Journalists Spill the Beans on th... 4:15pm - 5:00pm

Foodies: Delicious or Just Good Lighting? (Prese... 1:55pm - 2:40pm

Registration 7:00am - 7:00pm

Brands Love Creators Speed-Dating Breakfast (Presented by Walt Disney Studios) 7:30am - 10:00am

Acting 101: Ready, Set, Action! 10:50am - 11:35am

LeJuan James Latinovator Award Presentation (Pre... 1:00pm - 1:45pm

#Prupárate: How Authentic Storytelling Opens Peo... 2:20pm - 3:05pm

LMAO: Staying In Character 4:15pm - 5:00pm

AI Demystified: How AI Is Alread... 5:05pm - 5:35pm

Is this a Trap? The Genre That’s Taking Over Lat... 11:00am - 11:45am

HAPPY HOUR drinks & appetizers (Presented by Edelman) 3:30pm - 5:00pm

LIVE Performance: LADAMA 3:30pm - 4:30pm

Elements of Design: Visualizing Your Brand (& Me... 10:00am - 10:45am

Live Streams. Threads. Stories: Native Social Media Journalism 11:00am - 12:00pm

Facts First: Holding The White House Accountable (Presented by C... 1:00pm - 2:00pm

#NoFilter: Shooting & Lighting Techniques for St... 2:20pm - 3:05pm

Fortalece y Monetiza Tu Plataforma Digital (Pres... 3:30pm - 4:15pm

Latina Journalists in the Era of #MeToo 4:15pm - 5:00pm

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19th Floor	Exhibit HalL (3rd Floor)	Jr. Ballroom A/B (5th Floor)	Jr. Ballroom C (5th Floor)	Lobby	Metropolitan Breakout (3rd Floor)	North Pre-Function - The Music Lounge) (3rd Floor)	Plaza 2 (5th Floor)	Plaza 4/5 (5th Floor)	TV Room/19th Floor

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Networking Breakfast (CMO attendees only) 7:30am - 8:30am

How Cross-cultural Is Your Brand... 8:30am - 9:00am

Multicultural Digital Trends in 2018 Townhall 9:00am - 9:50am

Aflac: The World Needs More Storytellers:... 9:50am - 10:30am

Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing in t... 10:40am - 11:55am

Lunch (CMO attendees only) 11:45am - 12:45pm

Positive Impact Awards (Presented by Prudential) 7:00pm - 10:00pm

Lunch (Presented by Hispanic Kitchen) 12:00pm - 1:00pm

Hispanicize Diversity Marketing and Communications Career Fair (Presented by Publicis Groupe) 1:00pm - 5:30pm

The Head, The Heart & The Hustle 9:00am - 9:40am

Don't Call it Networking: It's Always About Rela... 9:40am - 10:25am

The Art of the Internships (Presented by HP) 11:15am - 12:00pm

PR Practioner of the Future (Presented by HPRA) 10:25am - 11:15am

Brands & Influencers: A Love Affair (Presented b... 1:15pm - 2:00pm

Meet the Top U.S. Hispanic Media (Presented by HPRA) 2:00pm - 3:00pm

McDonald's: Building Brand Reputation and Drivin... 3:00pm - 3:45pm

Registration 7:00am - 4:00pm

Living The Fashionista Lifestyle 9:20am - 10:05am

Pop Cultura: Fan Pit to Red Carpet (Presented by... 10:15am - 11:00am

Let’s Learn Together with Don Francisco: Understanding the Facts... 11:00am - 12:00pm

Olga Tañon Latinovator Presentat... 1:00pm - 1:30pm

Pucker Up Bellezas! Glam Sesh 2:05pm - 2:50pm

Don't Forget About The Dads! The New Game Change... 2:55pm - 3:40pm

Luis Miguel La Serie 4:00pm - 5:30pm

Music Q&A with VIKINA 10:30am - 11:00am

Music Q&A with OSCAR D'LEON 11:30am - 12:00pm

Music Q&A with CHYNO 1:30pm - 2:00pm

Music Q&A with OLGA TAÑON 2:00pm - 2:30pm

The Making of a Music Documentary (Presented by... 3:00pm - 3:45pm

HAPPY HOUR drinks & appetizers 3:30pm - 5:00pm

LIVE Performance: MELYMEL 4:00pm - 4:30pm

Power (& Responsibility) of Mom Influencers in T... 2:45pm - 3:30pm

Will Post for Travel (Presented by United Airlin... 4:45pm - 5:30pm

The Latinozation of Social Journalism 9:30am - 10:30am

Make Success Measurable: Understanding Your Audience 1:15pm - 2:15pm

Latinos Winning in Sports & Fitness (Presented b... 3:45pm - 4:30pm

Short-Documentary Screening: El Despertar de las Hadas (Presented by People on the News) 2:00pm - 4:30pm

The Last Train to Russia 4:30pm - 6:00pm

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19th Floor	Exhibit HalL (3rd Floor)	Jr. Ballroom A/B (5th Floor)	Lobby	Metropolitan Breakout (3rd Floor)	North Pre-Function - The Music Lounge) (3rd Floor)	Plaza 2 (5th Floor)	Plaza 4/5 (5th Floor)

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Facebook Community Launch Keynote

Latinovator Breakfast (Presented by Prudential) 9:10am - 10:00am

Tecla Awards (Presented by Prudential) 7:00pm - 10:00pm

Grab & Go Lunch (Presented by Wells Fargo) 12:00pm - 1:00pm

Find a Mentor and You'll Go Farther (Presented by HP) 2:00pm - 3:00pm

Behind the Glitz and the Glam: Confessions of an Entertainment P... 3:00pm - 4:00pm

Registration 7:00am - 12:00pm

The Latino Perfect Pitch (Presented by Wells Fargo) 10:00am - 12:00pm

New Waves: Power of Podcasting 2:30pm - 3:10pm

En La Oscuridad/Puerto Rico (Presented by Ana G. Mendez University System) 3:30pm - 4:45pm

Crisis of Puerto Rico Through A Social Lens: Now What? (Presented by Ana G. Mend... 3:30pm - 4:45pm

Motivando: Ready, Set, #Goals! 4:45pm - 5:30pm

SoStereo Presents: Music, Brands & Culture - How... 10:00am - 10:45am

Latin Grammy Nominated LOCOS POR... 12:00pm - 12:30pm

Colombian Pop Singer Paula Arena... 1:30pm - 2:00pm

Pop-Urban Duo DOMINO SAINTS Q&A... 2:00pm - 2:30pm

Mexican-American Latin Pop Singe... 2:30pm - 3:00pm

HAPPY HOUR drinks & appetizers 3:30pm - 5:00pm

LIVE Performance: COASTCITY 3:30pm - 4:30pm

Bachata Trap King DJ HAPPY COLOR... 3:30pm - 4:00pm

Diversity & Inclusion: Listen Up! 10:10am - 10:55am

Metrics & Analytics: Don't Fake It Till You Make... 11:00am - 11:45am

Signing the Dotted Line: Influencer Management (... 1:45pm - 2:30pm

Latinos in the Crossroads of Politics, Policy and Leadership Identity 1:00pm - 2:15pm

A Conversation On Race, Identity and How T... 2:30pm - 3:10pm

Influencing the Influencers (Presented by MSNBC / NBC News) 4:15pm - 5:45pm