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Hispanicize 2018
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Monday
, April 16
North Pre-Function - The Music Lounge) (3rd Floor)
2:30pm •
Music Q&A with FONSECA
3:00pm •
Cuban Singer-Songwriter DIANA FUENTES Q&A
TBA
8:00am •
Hispanicize 2018 "Pre-Treat” Day
Tuesday
, April 17
19th Floor
7:30am •
Networking Breakfast (Presented by Edelman) (CMO attendees only)
8:25am •
CMO Introduction
8:30am •
Welcome Remarks By Manny Ruiz and Joe Uva
8:35am •
Influencer Latinos Endorsing Change
9:10am •
What Latinos Are Saying About Trust in America
9:50am •
Hispanic Marketing Roundtable: Industry Evolution and Trends of 2018
10:45am •
Invisible: A Reality Check on Latinos in Corporate America
11:15am •
The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously
11:55am •
Lunch (Presented by Toyota) (CMO attendees only)
12:45pm •
The 7 Virtues: Making Brand Connection in Financial Services
1:35pm •
Mixed Reality: The Future of Content Has Arrived! - Presented by Microsoft
2:15pm •
CVS y Más: Growth through Hispanic Initiatives
2:55pm •
Latinos Hallmark: The Evolution – not the Revolution – of a Brand
3:35pm •
Yes, Pigs Can Fly: The Chicarrones Story
4:30pm •
Johnnie Walker: Inspiring America to Keep Walking
5:15pm •
Rosetta Stone: Digital Strategies That Work in Hispanic Marketing
Estefan Kitchen
7:00pm •
Opening Reception (Presented by AARP)
Exhibit HalL (3rd Floor)
11:45am •
Grab & Go Lunch
Jr. Ballroom A/B (5th Floor)
9:00am •
Why Connecting with a Deeper Sense of Purpose is the Key to Success
10:00am •
Official Kick Off of Hispanicize U (Presented by HP)
10:10am •
Microsoft Keynote: The World Is Your Platform
11:00am •
A Fun Guide to Starting Your Career in the Political Minefield of Washington
1:00pm •
So You Think You Wanna Be a Digital Content Creator? Here's the truth
2:00pm •
Marketing Pros Offer Sage Advice You'll NEVER Hear in the Classroom
3:30pm •
Going the Entrepreneur Route: From idea to Exit (presented by Rokk3r
4:15pm •
Reality Check: Journalists Spill the Beans on the State of the Industry from an Employment Perspective
Jr. Ballroom C (5th Floor)
1:55pm •
Foodies: Delicious or Just Good Lighting? (Presented by Hispanic Kitchen)
Lobby
7:00am •
Registration
Metropolitan Breakout (3rd Floor)
7:30am •
Brands Love Creators Speed-Dating Breakfast (Presented by Walt Disney Studios)
10:50am •
Acting 101: Ready, Set, Action!
1:00pm •
LeJuan James Latinovator Award Presentation (Presented by Microsoft)
2:20pm •
#Prupárate: How Authentic Storytelling Opens People’s Heart to Financial Content (Presented by Prudential)
4:15pm •
LMAO: Staying In Character
5:05pm •
AI Demystified: How AI Is Already In Our Everyday Lives (Presented by Microsoft)
North Pre-Function - The Music Lounge) (3rd Floor)
11:00am •
Is this a Trap? The Genre That’s Taking Over Latin Music (Presented by LaMúsica)
3:30pm •
HAPPY HOUR drinks & appetizers (Presented by Edelman)
3:30pm •
LIVE Performance: LADAMA
Plaza 2 (5th Floor)
10:00am •
Elements of Design: Visualizing Your Brand (& Media Kit!) (Presented by DiMe Media)
Plaza 4/5 (5th Floor)
11:00am •
Live Streams. Threads. Stories: Native Social Media Journalism
1:00pm •
Facts First: Holding The White House Accountable (Presented by CNN)
2:20pm •
#NoFilter: Shooting & Lighting Techniques for Storytelling
3:30pm •
Fortalece y Monetiza Tu Plataforma Digital (Presented by Buena Vida Media)
4:15pm •
Latina Journalists in the Era of #MeToo
Wednesday
, April 18
19th Floor
7:30am •
Networking Breakfast (CMO attendees only)
8:30am •
How Cross-cultural Is Your Brand?
9:00am •
Multicultural Digital Trends in 2018 Townhall
9:50am •
Aflac: The World Needs More Storytellers: How to Unlock the Potential of Your Unique Story
10:40am •
Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing in the U.S.
11:45am •
Lunch (CMO attendees only)
7:00pm •
Positive Impact Awards (Presented by Prudential)
Exhibit HalL (3rd Floor)
12:00pm •
Lunch (Presented by Hispanic Kitchen)
1:00pm •
Hispanicize Diversity Marketing and Communications Career Fair (Presented by Publicis Groupe)
Jr. Ballroom A/B (5th Floor)
9:00am •
The Head, The Heart & The Hustle
9:40am •
Don't Call it Networking: It's Always About Relationships
11:15am •
The Art of the Internships (Presented by HP)
Jr. Ballroom C (5th Floor)
10:25am •
PR Practioner of the Future (Presented by HPRA)
1:15pm •
Brands & Influencers: A Love Affair (Presented by HPRA)
2:00pm •
Meet the Top U.S. Hispanic Media (Presented by HPRA)
3:00pm •
McDonald's: Building Brand Reputation and Driving Traffic Among Hispanic Consumers
Lobby
7:00am •
Registration
Metropolitan Breakout (3rd Floor)
9:20am •
Living The Fashionista Lifestyle
10:15am •
Pop Cultura: Fan Pit to Red Carpet (Presented by Popful)
11:00am •
Let’s Learn Together with Don Francisco: Understanding the Facts about Type 2 Diabetes Panel Discussion
1:00pm •
Olga Tañon Latinovator Presentation (Presented by SBS / LaMúsica)
2:05pm •
Pucker Up Bellezas! Glam Sesh
2:55pm •
Don't Forget About The Dads! The New Game Changers
4:00pm •
Luis Miguel La Serie
North Pre-Function - The Music Lounge) (3rd Floor)
10:30am •
Music Q&A with VIKINA
11:30am •
Music Q&A with OSCAR D'LEON
1:30pm •
Music Q&A with CHYNO
2:00pm •
Music Q&A with OLGA TAÑON
3:00pm •
The Making of a Music Documentary (Presented by LaMúsica)
3:30pm •
HAPPY HOUR drinks & appetizers
4:00pm •
LIVE Performance: MELYMEL
Plaza 2 (5th Floor)
2:45pm •
Power (& Responsibility) of Mom Influencers in Today's Social Generation (Presented by Latina Moms)
4:45pm •
Will Post for Travel (Presented by United Airlines)
Plaza 4/5 (5th Floor)
9:30am •
The Latinozation of Social Journalism
1:15pm •
Make Success Measurable: Understanding Your Audience
3:45pm •
Latinos Winning in Sports & Fitness (Presented by NASCAR)
TV Room/19th Floor
2:00pm •
Short-Documentary Screening: El Despertar de las Hadas (Presented by People on the News)
4:30pm •
The Last Train to Russia
Thursday
, April 19
19th Floor
8:45am •
Facebook Community Launch Keynote
9:10am •
Latinovator Breakfast (Presented by Prudential)
7:00pm •
Tecla Awards (Presented by Prudential)
Exhibit HalL (3rd Floor)
12:00pm •
Grab & Go Lunch (Presented by Wells Fargo)
Jr. Ballroom A/B (5th Floor)
2:00pm •
Find a Mentor and You'll Go Farther (Presented by HP)
3:00pm •
Behind the Glitz and the Glam: Confessions of an Entertainment PR Queen and a Media Maven (Presented by HP)
Lobby
7:00am •
Registration
Metropolitan Breakout (3rd Floor)
10:00am •
The Latino Perfect Pitch (Presented by Wells Fargo)
2:30pm •
New Waves: Power of Podcasting
3:30pm •
En La Oscuridad/Puerto Rico (Presented by Ana G. Mendez University System)
3:30pm •
Crisis of Puerto Rico Through A Social Lens: Now What? (Presented by Ana G. Mendez University System)
3:30pm •
Crisis of Puerto Rico Through A Social Lens: Now What? (Presented by Ana G. Mendez University System)
4:45pm •
Motivando: Ready, Set, #Goals!
North Pre-Function - The Music Lounge) (3rd Floor)
10:00am •
SoStereo Presents: Music, Brands & Culture - How Music Can Brands Connect With Consumers (Presented by LaMúsica)
12:00pm •
Latin Grammy Nominated LOCOS POR JUANA Q&A and Performance
1:30pm •
Colombian Pop Singer Paula Arenas Q&A
2:00pm •
Pop-Urban Duo DOMINO SAINTS Q&A and Performance
2:30pm •
Mexican-American Latin Pop Singer SAMMI SANCHEZ Q&A
3:30pm •
HAPPY HOUR drinks & appetizers
3:30pm •
LIVE Performance: COASTCITY
3:30pm •
Bachata Trap King DJ HAPPY COLORS Q&A
Plaza 2 (5th Floor)
10:10am •
Diversity & Inclusion: Listen Up!
11:00am •
Metrics & Analytics: Don't Fake It Till You Make It (Presented by Athena)
1:45pm •
Signing the Dotted Line: Influencer Management (Presented by DiMe Media)
Plaza 4/5 (5th Floor)
1:00pm •
Latinos in the Crossroads of Politics, Policy and Leadership Identity
2:30pm •
A Conversation On Race, Identity and How They Are Viewed In The News
4:15pm •
Influencing the Influencers (Presented by MSNBC / NBC News)
Filter By Date
Hispanicize 2018
Apr 16
-
19, 2018
Monday
, April 16
Tuesday
, April 17
Wednesday
, April 18
Thursday
, April 19
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JW Marriott Marquis Miami, Miami, FL, United States
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19th Floor
Estefan Kitchen
Exhibit HalL (3rd Floor)
Jr. Ballroom A/B (5th Floor)
Jr. Ballroom C (5th Floor)
Lobby
Metropolitan Breakout (3rd Floor)
North Pre-Function - The Music Lounge) (3rd Floor)
Plaza 2 (5th Floor)
Plaza 4/5 (5th Floor)
TBA
TV Room/19th Floor
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